We design strategies that better align organizations and their audiences.
Elevating Blood Donation Across the U.S
Overview
One of the largest blood banks in the U.S., with over one hundred donation centers and thousands of blood drives nationwide, has been a trusted resource for hospitals and patients across the country. Prior to the pandemic, the organization underwent a significant rebrand to unify its various divisions.
The Challenge
The rebrand project presented leadership with a new challenge: how to successfully introduce a new brand identity in the midst of global health chaos while still garnering blood donations.
The Strategy
Deliver positive messages and a multi-channel approach to build trust and attract new blood donors. Key elements included partnerships, social media influencers, out-of-home marketing, digital ads, and email campaigns, all tailored to reach people spending more time online.
The Results
The campaign generated 9.1 billion impressions, increased website traffic and blood donations, and achieved the lowest cost per acquisition in the organization’s recent history.
Increasing Prominence on Google Searches
Overview
One of the largest health networks in Northwest Indiana, consisting of three hospitals and a couple dozen clinics, has long been a trusted provider of medical and health services to the local community. The network’s dedicated team of doctors and executive leadership was committed to offering the best possible care to their patients.
The Challenge
How to compete against larger players in the area on Google searches.
The Strategy
Implement a comprehensive SEO plan that included a new content management strategy, technical website improvements, and localized targeting to highlight the hospital network’s unique strengths.
The Results
Over twelve months, we developed tailored medical and health articles while enhancing localized SEO to improve visibility on tools like Google Maps. This strategy significantly increased the network’s online visibility and competitiveness against larger rivals.
Entering New Markets Across the Globe
Overview
The global import and export market has long faced challenges such as high tariffs and fluctuating economic conditions. A growing exporter of seeds and packaged food had initially found success in its domestic markets in South America, with operations in Peru, Argentina, and Brazil.
The Challenge
Despite the healthy presence in the South American markets, the company was eager to expand its reach to new markets in Europe and the Middle East.
The Strategy
Showcase the company’s capacity and professionalism by developing a new brand identity and enhancing their online presence. This included creating promotional materials for industry events and establishing a flexible pricing structure tailored to each market.
The Results
The multi-channel approach led to successful market entries in Spain, Italy, and Israel, and resulted in significant sales growth in the first two years of expansion.
Raising Awareness to Combat Poverty in Chicago
Overview
For over 150 years, the Salvation Army has been a global leader in humanitarian aid assisting people facing poverty, drug adiction, and work inestability. With the increased competition for donations during the year-end holiday season, the Chicago division needed to revitalize its traditional Red Kettle campaign.
The Challenge
With most donations shifting online and fewer people carrying cash, the challenge was to adapt this well-known practice for a digital world, primarily smartphones.
The Strategy
Identify the most effective communication channels and create an engaging campaign that would resonate with modern donors and increase contributions. We launched a digital and social media campaign to adapt to the use of QR codes to facilitate donations.
The Results
By scanning the codes, donors were directed to a rebranded website with a seamless online giving process. This approach, combined with email marketing and digital ads, drove significant traffic to the site and increased donations compared to previous years.
Breaking Through Cultural Norms
One of our partners, Ink blot Media Group, had a brilliant idea to elevate a unique project by creating a state-of-the-art website that would better connect with the client’s audience. They supported The Culture Project with messaging strategy, copywriting, and web development. The result? An exceptional website and communication strategy tailored for an organization dedicated to serving college students.
